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The story of Peek
The Peek Team
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Our Team
Amol Sarva, Ph.D., Chief Executive Officer. Amol was the second person on the team back in the early days at Virgin Mobile USA, where he discovered the thrill of starting a mobile company from scratch. He led finance and corporate development for the company until he left and joined McKinsey & Company in 2003. In 2005, he started Blue Mobile with his ex-Virgin colleagues and the backing of the Digicel Group, a project which gave way to the more ambitious ideas behind Peek. Amol has testified in front of the FCC and US Senate as a member of the Wireless Founders Coalition for Innovation, and he created the Founders' Roundtable. Amol has a Ph.D. from Stanford with a dissertation in cognitive science, and a B.A. in economics and philosophy from Columbia. Amol's personal homepage is www.drownout.com
David Madden, Marketing. David comes to Peek with deep experience of using creative marketing strategies to build large email driven communities. Prior to Peek, David co-founded (with Moveon.org) Avaaz.org, a global online community with 3.5m members, and GetUp.org, the largest campaigning group in Australia. David also co-founded Purpose, a marketing firm whose clients have included GE, LiveStrong, GlobalZero and French Presidential candidate Segolene Royal. David began his career as the Director of Business Development of dstore.com, Australia's largest online retailer. He has a Masters degree from Harvard, and holds degrees in Law and Arts from the University of New South Wales.
Tom Zeran, Devices. Tom has twelve years of wireless device development experience in a variety of senior roles. Most recently, Tom led the Product Management and Product Strategy Group at Kyocera Wireless where he helped grow Kyocera’s business to more than 10 million units annually. He played a large role transitioning Kyocera’s internal development strategy to a mixture of ODM, ODE and joint development with Kyocera’s offshore partners. Prior to Kyocera, Tom worked five years at Qualcomm where he led program management for the subscriber equipment business unit. Tom graduated from Iowa State University.
David Hung, Product and Operations. David comes to Peek from Limited Brands, where he was Vice President of Commercialization Services and Operations for beautyAvenues, the product development, sourcing, and production arm for Bath & Body Works and Victoria’s Secret Beauty. In that role, he oversaw end-to-end commercialization and production for BBW. While there, he also helped lead BBW through the largest systems implementation in specialty retail. David previously worked in the L.A. office of McKinsey & Company as a member of the Consumer and Retail Practice. He has a J.D. from Yale Law School and an economics degree from Dartmouth College.
Dan Morel, Systems. Dan comes to Peek from the Product Management team at Blue Mobile, where he worked with Amol and John. His prior role was at Digicel Group, based in Kingston, Jamaica, where he headed the Business Products line across seventeen islands in the Caribbean. Dan originally worked at Redknee Inc., a telco billing system vendor, in the role of director of product development. Taking a short break from telecom in 2007, he also did a stint as Director of Marketing at Energy Advantage, an energy and environmental consultancy shop. He has a Bachelors of Mathematics in Computer Science from the University of Waterloo.




